SEAT turns Cupra label into performance sub-brand

SEAT Cupra logoThe Volkswagen Group's Spanish unit SEAT on Wednesday announced the launch of Cupra as a new performance sub-brand. Previously a label for its hottest performers, SEAT is in the process of transforming Cupra into a sub-brand to rival the likes of Nissan's Nismo unit or Volkswagen's R division. So far SEAT has only shown us a new logo. However, the...

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