Genesis to establish dedicated dealerships

First standalone Genesis showroom in Gangnam district Seoul, South KoreaGenesis is working hard to distinguish itself as more than just the luxury arm of Hyundai. It wants to be seen as a standalone brand. Genesis started out life as a luxurious mid-size sedan sold by Hyundai, but was spun off in 2016 to become its own brand. Genesis is now looking to further distance itself from the Hyundai equation by launching its...

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