Land Rover 70th birthday - live broadcast
The Land Rover Series launched in Amsterdam 70 years ago today Car maker gathers selection of classic models for special event to mark 70 years since ground-breaking Land Rover was launched The original Land Rover was launched 70 years ago today (30 April), and the company is marking the event with a special celebration that is being broadcast online (video below). The Land Rover Series 1 was launched in 1948 at the Amsterdam motor show, having been conceived by Rover in the aftath of World War Two. With demand low for the luxury cars the firm had previously produced and the firm's factory damaged during the war, the company decided to develop a Jeep-style off-road vehicle for agricultural use. It was originally launched with a single, 1.6-litre, 50bhp petrol engine. Steve Cropley: behind the scenes of Land Rover's 70th birthday event The machine proved to be a huge hit, with the line-up of Land Rover models rapidly expanding. In 1978, Land Rover was spun off into its...