From concept to (virtual) reality: How the Genesis Essentia concept coupe came to be

Genesis Essentia, 2018 New York auto showTwo months after the 2017 New York auto show, lead Genesis designer Luc Donckerwolke and his assembled team set to work. Their goal wasn’t to rest long after the success of the New York concept car that precipitated the Genesis G70, it was to pronounce to the rest of the world that Genesis had arrived with its own style. “Last year in...

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