Aston Martin targets £600 million trade in China

Aston Martin DB11
Aston Martin will invest £20 million into its Chinese dealer network
British car maker is in China with Theresa May off the back of its strong 2017 sales performance there

Aston Martin has announced a £620 million trade and investment plan that is designed to drastically boost its presence in China.

The British car maker is joining Prime Minister Theresa May during her trade visit to the country this week on the back of its 2017 performance, which saw it grow sales there by 89% largely thanks to the introduction of the DB11.

In a new five-year plan for the world’s largest new car market, Aston Martin will invest £20 million into its Chinese dealer network, with a new city centre showroom in Beijing it’s crowning site.

Before 2018’s close, Aston Martin will have 10 new dealers in China, bringing its total for the country to 20. The company is readying its Chinese outlets for the introduction of its first SUV model, the DBX, as well as its first electric series model, the RapidE, in 2019.

McLaren aims to double sales in China

Company CEO Andy Palmer said: “Our impressive 2017 performance in China reflects increasing demand for our new and special vehicles. The continued roll-out of our new model pipeline, including the company’s first electric vehicle in 2019, will further improve Aston Martin’s market share in this key market, alongside investments we are making to strengthen brand visibility and sales performance.

“These investments reflect our confidence in the Aston Martin brand and the attractiveness of the Chinese market which was our fastest growing region in 2017.”

Aston Martin expects to continue its growth in China with the addition of the new Vantage. The model, which offered with an AMG-sourced turbocharged V8 engine, was revealed late last year.

Closer to home, Aston Martin is building a new production plant in St Athan, Wales. The site will handle production of the DBX and also play a pivotal role in the development of electric technology.

More content:

Aston Martin sales hit nine-year high

Aston Martin DBX design signed off

Comments

Post a Comment

Popular posts from this blog

BTCC 2018: Neal wins Diamond Double at Snetterton

Image
Neal clinched victory in the extended Diamond Double race Jack Goff stars in qualifying and race one, while veteran Neal clinches glory in double-length finale Triple British Touring Car champion Matt Neal clinched victory in the special extended Diamond Double race at Snetterton, held to mark the 60th anniversary of the series in his Honda Civic Type R . Rising stars Jack Goff and Ashley Sutton also took race wins at the Norfolk track. Instead of the usual reverse-grid finale, the third race at Snetterton was extended from 12 laps to 20, with double championship points on offer and no success ballast. The race also featured its own separate qualifying session. Picture special: 60 years of the BTCC That was good news for Eurotech driver Goff, who went fastest in both qualifying sessions to claim two pole positions in his Civic Type R. He made the first one count, pulling out a big lead in treacherous wet conditions.  The young guns of the BTCC Behind Goff, reigning champion
Read more

Japan's micro sports cars – Honda and Daihatsu kei cars driven

Image
S660 and Copen are the only kei sports cars in production Kei cars are big in Japan, but do they deliver driving thrills? We sample a pair in Tokyo to find out When the American style of christening storms came to Britain a couple of years ago, it was inevitable that some wag in the Met Office would find a way to undermine the whole concept with an underwhelming name to snigger about.  Storm Brian was the result. It’s a fine English name but perhaps lacking the gravitas of many of those coined overseas. “In terms of impact, we’ve had spray overtopping quaysides,” someone from the Environment Agency told the BBC of Brian’s pummelling of Cornwall. Top marks for not trying, Brian.  While Brian was doing his thing on the other side of the world, Typhoon Lan – now there’s a name – was homing in on southern Japan, bringing with it 140mph winds and a storm that made photographer Stan Papior wish he’d invested in a waterproof camera and jacket.  Look really closely at some of his pictur
Read more